Burch Inks Eyewear Pact with Luxottica – WWD.com: Tory Burch signs major sunglasses deal. “…working closely with Luxottica’s design and product teams, the styles will have entry-level prices in the luxury eyewear segment, or from $145 to $190 at retail. Once it reaches full distribution, the Italian eyewear giant projects annual sales of $30 million for the Tony Burch line.
“I feel people are drawn to accessories now in general, and it’s a category we want to continue to evolve and develop,” Burch said. “With what’s going on in the economy, it’s something new and exciting and it’s opening at a specific price point that will be accessible. Plus eyewear is an easy way to update a look.””